- Live workshop · Plus Everything You Need To Price For Profit · $147 -
The Reason Your HVAC Business Isn't as Profitable as It Should Be Has Nothing to Do with How Hard You Work
A 90-minute live pricing workshop for HVAC business owners who are tired of working hard and still not paying themselves what they deserve.
You've quoted a job, felt that familiar knot in your stomach, and sent the invoice anyway. Not because it was right — but because you were afraid. Afraid it was too high. Afraid they'd say no. Afraid you'd lose the job to someone cheaper.
So you kept the price low. You landed the job. And then you worked yourself into the ground on a job that barely covered your costs — let alone paid you what you're worth.
That guilt you feel when you quote? It's not a character flaw. It's what happens when you don't know your actual numbers.
You've been quoting jobs based on gut feel, what the competition charges, or what you think the customer wants to hear. Not based on what your business actually needs to survive and grow. This workshop changes that. In 90 minutes you'll have your real numbers — and a method you can use on every residential service call or installation job from here on out.
If you're working harder than ever and still not seeing the profit you deserve, you don't have a work ethic problem. You have a pricing problem.
Go from guessing what to charge...
...to knowing your number before you pull up to the driveway!
The contractors who fix their pricing don't just make more money. They build a different business entirely.
When you know your numbers — really know them — something shifts. You stop quoting jobs hoping they're profitable and start knowing they are before you ever pull up to the driveway.
You stop dreading the moment a customer asks "what's this going to cost?" and start answering with confidence. Because the number isn't a guess anymore. It's math.
Your math. Built on your costs, your overhead, your goals.
The owners I've worked with who fixed their pricing didn't just see bigger invoices. They saw bigger paychecks. They saw their crew earn more. They saw their net profit grow and they stopped having to rob Peter to pay Paul. They saw what it felt like to finish a job and know — before the check even clears — that it was profitable.
That's what fixing your pricing actually does. It doesn't just change your revenue. It changes how you feel about running your business every single day.
This is for you if you're an HVAC business owner who is done leaving money on the table
You're the right person for this if any of these hit close to home.
- You've been working your butt off but at the end of the day there's nothing to show for all your effort.
- You've been in business for a few years and you're busy — but busy isn't the same as profitable, and you know it.
- You've raised your prices before and immediately panicked and wondered if you just lost half your customers. Spoiler: you didn't. But the fear was real.
- You've won jobs you wish you'd lost. You know the feeling — halfway through a job, doing the math in your head, realizing you underbid it and now you're working for almost nothing.
- You've watched a competitor charge more than you and still stay busy, and you can't figure out how they pull it off.
- You're paying your crew before you pay yourself. Every week. And you tell yourself it's just a season, but the season keeps going.
- You got into business to build something — freedom, income, a real company — and right now it feels more like a job you can't quit than a business you own.
Meet your instructor — 30 years in HVAC
14 years as an owner, one very specific mission
My name is Kelley McKay. I've spent the last 30 years inside the HVAC industry — not watching it from the outside, but building a business in it, running a crew in it, and eventually selling a company in it.
I started my HVAC business in 2008 — one of the worst years in recent history to start anything. I built it for 14 years and sold it in 2022 for a successful exit. For the last 8 years I've been doing one thing: helping HVAC business owners get out of the truck and into the driver's seat of a business that actually works for them. I'm a coach, trainer, speaker, author, and the founder of THE MOMENT | HVAC MASTERY. Since 2015 I've been on YouTube as HVACmillionaire giving HVAC owners real, no-fluff business advice.
Here's what that looks like in practice for the contractors I've worked with:
One owner went from startup to $600,000 in revenue in his first 8 months.
Another was doing $1.5 million with virtually no profit — we fixed the pricing and he grew to $2.1 million at 25% net profit.
On average the contractors who follow my system see a revenue increase of $350,000 or more in their first year.
One owner who was doing $1.5 million when we started is now pacing to do $4 million this year.
And beyond the numbers — owners have gone from single-digit to double-digit net profit, pulled themselves out of the field, and gone from chaos to control.
The Profitable Pricing Workshop is where all of it starts. Because none of those results are possible until you fix the foundation. And pricing is the foundation.
Here's everything included when you reserve your seat today
This isn't a $147 webinar where you sit and listen for 90 minutes and hope you remember what you heard. You're getting a complete system — everything you need to fix your pricing and keep it fixed.
Here's everything you'll walk away with:
- The live 90-minute workshop — show up, work through the material in real time, and bring your questions. This is interactive. You're doing the math on your own business as we go.
- The full recording — you get the complete recording after the session. Rewatch it, pause it, go through the numbers at your own pace. Keep it forever.
- The video training library — step-by-step walkthroughs of every concept from the workshop. Reference what you need, when you need it.
- Foundational Playbooks — If control and structure is what you want to have in your business, this is how you do it! You'll own the HVAC Operating System Playbook 1: The Owner Shift and Playbook 2: The Profit Engine. You'll finally be able to install that structure in your business with this Step-By-Step proven system.
- Interactive tools — plug in your numbers to instantly calculate your true hourly rate and job cost any project before you start it.
Everything above is included at $147. No upsells to get the good stuff. No advanced version you have to pay more for. This is the complete system.
Here's the real cost of not fixing your pricing
Competitors keep taking market share
Time you could spend growing is spent worrying
You have no money for growth
You can't accomplish your financial goals for your family
All your hard work and effort has no rewards (that you deserve)
Every job you quote with a number that doesn't cover your real costs is a job that costs you money. Not just profit — actual money. Your time, your crew's time, your truck, your overhead. All going out the door for less than it costs to send it.
Think about what undercharging is actually costing you right now. If you're doing $500,000 a year and your pricing is off by even 10% — that's $50,000 you worked for and never got paid. At $1 million that's $100,000. Gone. Not because you didn't work hard enough. Because the number was wrong.
The contractors I work with who fix their pricing don't just make more money. They stop losing it. And there's a difference. Making more money feels good. Stopping the bleeding feels like breathing again.
$147 is one service call. One. If fixing your pricing gets you even one job a month that you're no longer undercharging on — you've paid for this workshop a hundred times over before the year is done.
The question isn't whether you can afford this. The question is how much longer you can afford not to fix it.
- The Profitable Pricing Workshop — Live 90-Minute Session — Retail Value $297
- Full Recording of the Workshop — Retail Value $197
- Service Pricing Mastery Training — Retail Value $197
- Installation Pricing Mastery Training — Retail Value $197
- Revenue Per Man Day Calculator — Retail Value $97
- Job Costing Calculator for Service — Retail Value $97
- Job Costing Calculator for Install — Retail Value $97
- Revenue Model & Capacity Calculator — Retail Value $97
- HVAC Operating System Playbook 1: The Owner Shift — Retail Value $97
- HVAC Operating System Playbook 2: The Profit Engine — Retail Value $97
Total Value: $1,470
Your Investment Today: $1,470
Just $147
Frequently Asked Questions
#1. Is this specific to HVAC or is it generic business advice?
Everything in this workshop is built specifically for HVAC — service and install. The math, the method, the examples. If you run an HVAC business this is built for you specifically.
#2. What if I can't make it to the live session?
You get the full recording after the session. Watch it on your schedule, pause it, rewatch it. It doesn't expire.
#3. What if I've tried to figure out my pricing before and got stuck?
Most pricing advice for HVAC owners is either too generic or too complicated. This workshop is built specifically for HVAC — service and install — with a method simple enough to use in the field on the same day you learn it. If you've tried spreadsheets, online calculators, or generic business courses and still don't have a number you trust, this is what finally fixes it.
#4. Is there a guarantee?
Absolutely. If you show up, do the work, and don't feel like you got everything you came for — the support, the tools, the clarity — I'll refund every dollar. No hoops, no hassle. I'm that confident in what this workshop delivers. At $147 I'm already overdelivering. You have nothing to lose and a completely different business to gain.
CUSTOMER TESTIMONIALS
What others are saying about These Trainings
"Making my company as successful as I always imagined"
I want to thank you for your assistance in making my company as successful as I always imagined it could be. I found your videos on YouTube trying to learn what we were doing wrong. Joining your program was the best thing to ever happen to my business!
- Chris B.
Please note that individual results may vary. The success stories and testimonials referenced on this page are real results from actual clients but should not be interpreted as a guarantee or promise of earnings. Your results will depend on your business size, market conditions, your commitment to implementing the strategies taught, and various other factors. The Profitable Pricing Workshop is designed to give you the tools, knowledge, and method to price your HVAC business for profitability — the results you achieve depend on how you apply what you learn.
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